Head of B2C

The Company is seeking a Head of B2C to lead the development and performance of its consumer business. The role includes setting sales, margin, and budget strategies; managing the financial results and profitability of online channels; and identifying growth opportunities across channels, categories, and markets. The successful candidate will shape the operating model, processes, and KPIs, lead organizational change, and manage a team through channel leaders. Close collaboration with marketing, product development, supply chain, customer experience, finance, and B2B sales is also central to the role. Candidates should have at least eight years of experience in B2C, e-commerce, marketplace, D2C, or omnichannel sales, including four years in management and experience leading teams through managers. They should have a strong record of growing sales while maintaining profitability, with experience in P&L ownership, budgeting, forecasting, and managing multiple online channels. Required expertise includes e-commerce economics, marketplace operations, performance marketing, pricing, and translating strategy into KPIs and action plans. Strong leadership, communication, and analytical skills, experience in organizational transformation and change management, and English proficiency at C1 level or higher are required.