Head of Marketing, B2B Enterprise SaaS
Hiring Company

The hiring company name is
confidential for this listing.
About the Role
Greater Waterford, Ireland Area (Hybrid)
The Company is seeking a Head of Marketing to lead its marketing function and support international growth. The role focuses on developing and executing a commercially aligned B2B strategy, with particular emphasis on demand generation, pipeline growth, and sales enablement. Responsibilities include leading and developing the marketing team, strengthening product positioning and messaging, and partnering with sales, product, and senior leadership. The successful candidate will use performance data to improve marketing effectiveness, refine processes and spending, and explore automation and emerging technologies. Candidates should bring significant B2B marketing experience, ideally in SaaS, enterprise software, or a related technology sector, and a proven record of delivering demand generation strategies. Experience marketing complex technical offerings, supporting long sales cycles, and connecting marketing activity to pipeline and revenue is important. The role also requires team leadership, strong product marketing and analytical skills, and close collaboration with sales and commercial leaders. Experience marketing to the US market and working in a scaling business is advantageous; familiarity with channel marketing or emerging technology areas is also beneficial.
Functions:
- Marketing
- Product Marketing
About the Company
Well-established, profitable B2B SaaS business with ambitious international growth plans
Industry
Computer Software
Type
Privately Held, Private Equity-backed