Executive Director, Audience & Data Strategy Greater Chicago, IL Area

The Company is seeking an Executive Director, Audience & Data Strategy to lead audience, data, and addressable marketing solutions across a client portfolio. The role develops audience strategies that turn consumer insights and data into actionable marketing recommendations, while guiding data integration, personalization, omnichannel activation, measurement, and optimization. The Executive Director advises senior stakeholders, defines success metrics, and partners across strategy, planning, analytics, activation, and technology. Responsibilities also include leading and developing a high-performing team, advancing audience-focused practices, supporting new business efforts, and contributing thought leadership. Candidates should have a proven record of delivering measurable results through audience-first, data-driven marketing strategies, with deep expertise in segmentation, consumer insights, addressable marketing, and omnichannel activation. Experience with customer data platforms, identity solutions, marketing technology, first-party data, privacy-conscious activation, and data collaboration is required, along with familiarity applying AI and automation. Strong communication, storytelling, presentation, relationship management, and team leadership skills are essential. Eight or more years of relevant experience in audience strategy, data and analytics, media, or marketing strategy is desired, as is experience supporting consumer-focused brands and developing executive-level recommendations.

Hiring Company

Adelphi Group