Chief Marketing Officer (CMO)

The Company is seeking a Vice President and Chief Marketing Officer to lead its marketing and communications strategy and strengthen its brand, reputation, enrollment, and growth. The role includes developing a research-driven brand platform, aligning communications across the organization, and partnering with enrollment and advancement teams to support student recruitment and donor engagement. The CMO will build a centralized, in-house marketing operation, oversee its budget and talent, and establish clear performance measures. Responsibilities also include guiding media relations and crisis readiness, integrating audience and performance data, and applying emerging technologies and AI responsibly. Candidates must hold a master’s degree and have at least 10 years of progressive leadership experience, including five or more years in an executive marketing or communications role. They should bring experience connecting marketing investment to measurable growth, commissioning and applying brand research, and leading analytics or data science capabilities. Strong financial literacy, experience with reputation management and crisis communications, and practical knowledge of marketing technology, automation, and AI are required. Candidates should also understand how higher education operates, including enrollment and advancement cycles, and demonstrate the ability to lead teams and make evidence-based decisions.