Head of Marketing, Financial Services

The Company is seeking a Head of Marketing to lead growth for a digital financial services business. The role owns customer acquisition across digital channels, partnerships, referrals, affiliates, and events, while improving conversion, activation, and retention throughout the customer journey. Responsibilities include defining market positioning, leading product launches, and building investor education, content, community, and media initiatives. The successful candidate will also ensure marketing complies with applicable financial advertising regulations, use analytics to guide budgets and strategy, and build and mentor a multidisciplinary marketing team. Candidates should have at least 10 years of marketing experience, including five or more years leading teams, ideally in digital brokerage, fintech, or consumer applications. A proven ability to grow funded or paying customers, reduce acquisition costs, and analyze funnels, cohorts, and attribution is required. Applicants should bring experience with regulated financial services marketing and developing distribution partnerships, along with a strong understanding of Malaysian retail investors and digital channels. Fluency in English and Bahasa Malaysia and a bachelor’s degree are required; Mandarin proficiency and experience with multi-asset or Shariah-compliant products are advantageous.