Head of Marketing, Financial Services

The Company is seeking a Head of Marketing to lead growth for a digital financial services business. The role owns customer acquisition, activation, and retention, with responsibility for improving the full journey from sign-up through funding, first transaction, and ongoing activity. The successful candidate will shape product positioning and launch plans, build investor education and community programs, and lead public relations and media engagement. They will also develop distribution partnerships, ensure marketing practices meet regulatory requirements, use analytics to guide budgets and strategy, and build and mentor a multidisciplinary team. Candidates should have at least 10 years of marketing experience, including five or more years leading teams in digital brokerage, fintech, or consumer app businesses. A proven ability to grow funded or paying customers while reducing acquisition costs, supported by strong funnel, cohort, and attribution analysis, is required. Applicants should have experience with regulated financial services marketing and building distribution partnerships, along with a strong understanding of Malaysian retail investors and digital channels. Fluency in English and Bahasa Malaysia and the ability to work within a regional or global structure are required; a bachelor’s degree is specified. Mandarin fluency and experience with Shariah-compliant or multi-asset products are advantageous.