Vice President of Marketing Greater Raleigh, NC Area

The Company is seeking a Vice President of Marketing to lead enterprise marketing strategy, brand positioning, customer engagement, and growth initiatives. The role translates market and customer insights into strategic priorities, demand-generation plans, and opportunities for market expansion. Responsibilities include setting direction for marketing technology, CRM, digital channels, analytics, and performance measurement; aligning campaigns and customer initiatives across business functions; and overseeing budgets, vendors, and resource allocation. The Vice President will also lead and develop the marketing organization, establish accountability, and report on marketing’s contribution to business results. Candidates should have a bachelor’s degree in marketing or a related field, at least 10 years of experience in marketing, advertising, or a related area, and at least five years of supervisory experience. The role calls for strong analytical and business judgment, executive-level communication, and knowledge of marketing, media, and communications principles. Applicants should bring negotiation, reasoning, creativity, and excellent written, verbal, presentation, and interpersonal skills, along with intermediate proficiency in Microsoft Office, particularly Excel and Word. A valid driver’s license and willingness to travel as needed are also required.

Hiring Company

Gregory Poole Equipment Company