Executive Director, Digital Marketing Greater Santa Ana, CA Area

The Company is seeking an Executive Director of Digital Marketing to lead and evolve its web and CRM marketing strategies. Responsibilities include overseeing website platforms, content, functionality, user experience, accessibility, privacy, and brand compliance; directing SEO, conversion optimization, lead capture, and lead-nurturing initiatives; and developing digital experiences that support audience engagement and retention. The role also manages a team of web and CRM specialists, oversees creative agency relationships, and partners with marketing, technology, operations, and other internal stakeholders to align digital initiatives with organizational priorities. Candidates should have a bachelor’s degree in marketing, communications, business, or a related field, along with 10–15 years of experience in corporate marketing, web platforms, and CRM. Required expertise includes WordPress, analytics and tracking tools, Salesforce Marketing Cloud, database and data management, and performance analytics. Applicants should understand data privacy and email compliance requirements and be able to translate insights into strategies that support growth, retention, and brand performance. Experience in higher education is beneficial but not required.

Hiring Company

West Coast University