Associate Vice President, Brand & Broker Marketing Greater Toronto, Canada Area

The Company is seeking an Associate Vice President of Brand and Broker Marketing to lead strategies that strengthen brand recognition, broker engagement, and business growth. Responsibilities include shaping brand positioning and messaging, developing broker communications and engagement programs, and overseeing integrated campaigns and creative services. The role partners with senior leaders across the business to align marketing with organizational priorities, use market insights to guide decisions, and measure and optimize campaign performance. The successful candidate will also build a high-performing team, improve marketing capabilities and processes, and foster innovation and accountability. Candidates should have at least 12 years of progressive leadership experience in brand, marketing, communications, or a related field, including a record of leading teams through growth or transformation. They should demonstrate success developing business-focused marketing strategies, managing integrated campaigns and complex stakeholder relationships, and building channel, partner, broker, or B2B marketing programs. Experience in insurance, financial services, or another relationship-driven industry is preferred, along with experience leading creative and content teams. A bachelor’s degree in marketing, communications, business, or a related field is required; an MBA or equivalent advanced degree is an asset.

Hiring Company

Definity