Vice President of Paid Media Services

The Company is seeking a Vice President to build and lead its paid media practice, overseeing paid advertising management and consulting as a profitable business. Responsibilities include setting the practice’s strategy, growing revenue, pricing and refining services, managing forecasts, and identifying opportunities or performance issues early. The role also involves leading client sales conversations, ensuring client success through measurement and recovery plans, and coordinating with other teams on shared accounts. The successful candidate will develop and hold specialists accountable, keep services current with platform and AI changes, and improve processes and offerings over time. Candidates should have at least seven years of paid media experience, including leadership of a team or practice accountable for revenue and margin. Hands-on expertise with Google, Meta, and LinkedIn advertising—particularly for B2B and service businesses—is required, along with the ability to connect campaign results to business outcomes while communicating attribution limits clearly. Strong sales skills and experience using AI and automation to improve performance and efficiency are also essential. Experience selling consulting or audits, using advertising and attribution reporting tools, or working in home services, manufacturing, or professional services is an advantage.