Head of Demand Generation

The Company is seeking a Head of Demand Generation to build and lead programs that grow pipeline and customer acquisition across healthcare markets. Responsibilities include developing demand strategies for SMB and high-velocity sales, combining go-to-market and product-led growth approaches, and managing campaigns across digital, paid, email, events, content, and partner channels. The role partners with sales and operations to align targets, improve lead quality and marketing systems, and measure campaign performance, revenue contribution, and return on investment. The Head of Demand Generation will also apply AI and generative search visibility strategies, manage the budget, and coach a team while remaining hands-on with strategy, campaigns, and analysis. Candidates should have a bachelor’s degree in marketing, business, or a related field, or equivalent experience; an MBA is preferred. They should bring at least 10 years of demand generation or digital marketing experience, including five or more years in leadership, ideally in B2B SaaS. Required experience includes building revenue-generating programs, GTM and PLG strategies, SMB and velocity markets, and hands-on use of marketing automation and CRM platforms for lead scoring, routing, attribution, and reporting. Strong analytical, communication, team leadership, and cross-functional collaboration skills are essential, along with practical AI experience and measurable results from generative search visibility strategies.