Head of Performance Marketing

The Company is seeking a Head of Performance Marketing to lead and scale international paid acquisition across multiple markets. The role owns strategy and performance for large-scale campaigns, leads the transition of externally managed accounts to in-house teams, and establishes rigorous testing and operating practices. Responsibilities include developing market-specific growth plans, managing campaign performance and marketing P&Ls, and overseeing account structures, bidding, feeds, tracking, and attribution. The Head will also lead distributed teams and partner with creative, customer retention, conversion optimization, and web teams on full-funnel experiments and commercial forecasts. Candidates should have at least eight years of progressive performance marketing experience, including senior leadership of substantial paid media budgets in high-volume direct-to-consumer e-commerce. They need deep technical expertise in Google Ads and Meta Ads, a strong understanding of UK and European markets, and a proven record of profitable growth and improved customer acquisition costs, return on ad spend, marketing efficiency, lifetime value, and contribution margins. Experience bringing agency-managed campaigns in-house and leading distributed teams is preferred. Background in health, wellness, supplements, beauty, skincare, or pet wellness, and experience collaborating with marketplace, retention, or data teams, are also advantageous.