Vice President, Programmatic Greater Philadelphia, PA Area

The Company is seeking a Vice President for Programmatic, who will be the primary client lead, providing senior-level expertise and strategic direction in all matters related to programmatic media. The successful candidate will be accountable for the overall client success, operational leadership, and long-term strategic planning. This role requires a leader who can drive cross-team integration, ensure high client satisfaction, and serve as the escalation point for various client, strategic, financial, and partner-related matters. The VP will also be responsible for guiding the team in resource management, setting long-term goals, and securing resources to meet business workflows and revenue targets. Applicants must have a minimum of 10 years' experience in digital media or account planning, with a focus on cross-channel and programmatic strategies, and at least 6 years of leadership experience in a media agency or media company. The role demands extensive programmatic marketing expertise, an understanding of digital advertising trends, and financial acumen to manage complex accounts and revenue models. The VP will be expected to lead and oversee all aspects of programmatic strategy, develop and execute holistic media strategies, and provide strategic leadership in client meetings. Exceptional leadership, communication, and presentation skills are essential, as is the ability to anticipate challenges and implement proactive solutions. The role also involves championing agency-wide initiatives, contributing to the company's evolving programmatic strategy, and advocating for the professional growth of team members.

Hiring Company

Publicis Groupe