Vice President of Marketing
Hiring Company
About the Role
Greater Boston, MA Area (Hybrid - Headquarter location)
The Company is seeking a Vice President of Marketing to lead launch readiness and shape brand strategy and market development ahead of commercialization. Responsibilities include developing long-term brand and go-to-market strategies, building brand plans, and guiding market segmentation, targeting, competitive positioning, and messaging. The role will drive digital marketing, use data and KPIs to inform strategy, and ensure marketing activities meet regulatory and legal requirements. The leader will collaborate across commercial, medical, and market access functions, contribute to portfolio and business development evaluations, and oversee the marketing team, budget, and vendors. Candidates should have a bachelor’s degree in business or a related field; an MBA is preferred. At least 15 years of progressive pharmaceutical or biotechnology experience, including seven or more years in marketing, is required, along with a record of revenue growth and brand expansion. Successful U.S. product launch experience and oncology experience are required; experience in bladder cancer or cancer is highly desirable. The role also calls for strong analytical and problem-solving skills, knowledge of U.S. market development and access strategies, and the ability to influence cross-functional teams and build high-performing teams.
Functions:
- Marketing
Compensation
USD $345,000-$365,000 (salary) per year
About the Company
Innovative biotechnology (BioTech) company specializing in non-viral gene therapy for cancer treatment
Industry
Biotechnology
Type
Public Company
Age
employees
11-50