Head of Promotions & Brand Benefits

The Company is seeking a Head of Promotions and Brand Benefits to join their team. The successful candidate will be responsible for developing and implementing a comprehensive strategy to enhance customer acquisition, conversion, and repeat purchases. This includes overseeing various programs such as vouchers, sweepstakes, rewards, and customer loyalty initiatives, and ensuring their financial success. The role involves close collaboration with cross-functional teams to manage activation campaigns, as well as the go-to-market strategy for new offers. The Head of Promotions and Brand Benefits will also be tasked with analyzing data to optimize sales and customer value, and will lead a team to drive data-driven decision-making. Applicants must have a background in marketing, business administration, e-commerce, or a related field, with a focus on loyalty, CRM, promotions, or customer engagement. The role requires a leader with a proven track record in developing and marketing customer benefit programs, strong analytical skills, and the ability to manage complex projects with diverse stakeholders. The ideal candidate will have a passion for team development, be adept at project management, and possess excellent communication skills in both German and English. The position demands an individual with an entrepreneurial mindset, a hands-on approach, and the ability to drive projects forward with initiative and assertiveness.