Head of Growth Marketing & MarTech

The Company is seeking a Head of Growth Marketing and MarTech with a strong background in performance marketing and lead generation. The successful candidate will be responsible for owning and optimizing end-to-end marketing campaigns, with a particular focus on maintaining competitive Cost per Lead (CPL) in a challenging market. This role involves continuous monitoring of campaign performance, branch-wise tracking and analysis, and the preparation of monthly performance reports. The Head of Growth Marketing will also work closely with branch teams to drive campaign effectiveness, understand lead quality issues, and identify local optimization opportunities. Additionally, the role includes supporting and scaling high-impact projects that require advanced platform expertise. In the MarTech and automation domain, the Head will lead the execution of marketing automation initiatives, design and manage various campaign types, and ensure the impactful use of automation tools to enhance lead nurturing and customer engagement. The position requires the management and optimization of a WhatsApp Bot, as well as oversight of data and dashboard digitalization projects to improve real-time visibility and decision-making. Collaboration with internal stakeholders and vendors is essential to ensure that MarTech solutions are scalable, reliable, and aligned with business objectives. The ideal candidate should have a minimum of 12 years of experience in growth marketing and MarTech, with a proven track record in the field.