Vice President, Media Strategy & Planning Greater Philadelphia, PA Area

The Company is seeking a Vice President, Media Strategy and Planning to lead and define the media investment philosophy, channel frameworks, and audience architecture that drive client business outcomes. The successful candidate will be responsible for building and developing a high-performing media strategy team, with a focus on cultivating analytical depth, strategic thinking, and cross-channel expertise. This role also involves owning C-suite client relationships for media strategy, driving media measurement and planning innovation, and transforming the media planning discipline to scale quality across the portfolio. Applicants must have 14-18 years of media strategy and planning experience in healthcare, pharmaceutical, or life sciences advertising, with a proven track record of leading high-performance media teams. Expertise in integrated media strategy across various channels, including digital, broadcast, print, and emerging media, is essential, as is a strong understanding of pharma audience targeting and compliance requirements. The role requires strong client relationship skills, experience in managing senior client relationships, and the ability to present media strategy and performance recommendations at the C-suite level. A background in building media capabilities, establishing planning methodologies, and developing team talent is also necessary. The ideal candidate will have a strong analytical acumen, with expertise in media measurement, attribution modeling, and marketing mix optimization, and the ability to translate data into strategic business insight.

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