Head of Marketing

The Company is seeking a Head of Marketing to build and lead its brand strategy and marketing function. The role includes defining brand positioning and architecture, shaping the product portfolio, identifying consumer insights, and leading product launches and go-to-market plans. The successful candidate will guide digital, e-commerce, performance marketing, content, social media, and community initiatives, using data and KPIs to improve customer acquisition and business results. They will also develop the marketing team and processes, coordinate external partners, and advise senior leadership on brand and growth decisions. Candidates should have 5–10 years of experience in marketing, brand management, or growth marketing, ideally in a consumer-focused industry such as food and beverage, consumer health, wellness, or beauty. Strong expertise in brand building and digital or growth marketing is required, along with experience in product launches, go-to-market planning, and portfolio development. Applicants should understand digital channels, performance marketing, e-commerce, and consumer behavior, and demonstrate measurable commercial impact. An entrepreneurial, hands-on, data-driven, adaptable, and collaborative approach is important.