Vice President, Product Marketing Strategy, Home Lending Greater Columbus, OH Area

The Company is seeking a Vice President, Product Marketing Strategy for Home Lending. This role is pivotal in driving the end-to-end strategy, growth, and performance of the company's customer acquisition channels, with a focus on affiliate and AI search partnerships. The successful candidate will be responsible for developing and executing channel-specific go-to-market strategies, identifying and scaling strategic partnerships, and serving as the primary marketing relationship manager for key external partners. A strong background in product marketing, with at least 7 years' of applied experience, is required, along with a proven track record in managing multiple initiatives, influencing without direct authority, and leading cross-functional teams. The role demands a data-driven mindset, excellent communication skills, and the ability to translate performance insights into actionable strategies. Applicants for this role at the company should have formal training or certification in product marketing management and a Bachelor's degree in a related field. Deep knowledge of digital acquisition channels, affiliate marketing ecosystems, and experience in evaluating and scaling emerging digital opportunities, particularly AI-driven platforms, is highly valued. The role also requires the ability to build and manage cross-functional relationships, influence stakeholders, and ensure that all marketing initiatives meet regulatory and governance requirements. The ideal candidate will have a strong understanding of business performance metrics, marketing's contribution to revenue growth, and a proven ability to lead and develop high-performing teams. The company is an equal-opportunity employer and is committed to diversity and inclusion in the workplace.

Hiring Company

JPMorgan Chase & Co.