Assistant Vice President, Brand Marketing & Activation Greater Cuenca, Ecuador Area

The Company is seeking an Assistant Vice President, Brand Marketing & Activation to translate recruitment strategies into campaigns and materials that attract and engage prospective financial representatives. The role will develop agency branding initiatives, recruitment playbooks, tailored value propositions, and content that showcases career development opportunities. Responsibilities include managing creative and media partners, tracking campaign performance, and creating practical marketing materials for agency use. The successful candidate will also drive adoption of brand initiatives, activate sponsorships, maintain brand consistency, and identify and manage marketing, brand, and regulatory risks. Candidates should hold a degree in marketing, communications, business, or a related discipline and have at least six years of relevant experience in brand marketing, marketing communications, or activation. AI fluency and the ability to use AI to scale ideation and content production are required; experience in financial services, insurance, or wealth management is an advantage. Strong commercial judgment, presentation and communication skills, and the ability to translate brand strategy into effective activation programs are important. The role also calls for excellent stakeholder management, knowledge of social media and emerging digital platforms, integrity, accountability, and a proactive, collaborative approach.

Hiring Company

GREAT EASTERN