Senior Vice President of Sales Greater Greensboro, NC Area

The Company is seeking a Senior Vice President of Sales to shape and execute a focused sales strategy, identifying the markets, customer segments, and territories with the greatest potential. Responsibilities include evaluating and prioritizing opportunities, leading and developing the outside sales organization, setting performance goals, and strengthening relationships with customers and industry partners. The role will establish consistent processes for opportunity management, forecasting, and performance tracking, while partnering with business leaders to align sales efforts with operational capabilities and profitability goals. The successful candidate will also monitor market trends and competitive activity and adjust strategy to support business growth. Candidates should bring significant sales leadership experience in hospitality furniture, contract furniture, or a closely related industry, along with strong knowledge of hospitality customers, purchasing channels, and competitive dynamics. A proven ability to develop and execute sales strategies, lead independent representatives and outside sales teams, and drive accountability is essential. Strong business and financial judgment, including an understanding of pricing, margins, and profitability, is required. The ideal candidate combines strategic thinking with a hands-on, collaborative leadership style and is willing to travel as needed.

Hiring Company

Hooker Furniture