Global Head of Marketing

The Company is seeking a Global Head of Marketing to lead its international marketing function and team. Responsibilities include developing and implementing global marketing and brand strategies, strengthening brand awareness and lead conversion, and overseeing brand management, demand generation, and lead management. The role will guide digital and AI-enabled marketing, shape customer journeys and digital platforms, and establish data-driven performance measures. It also involves partnering with sales and product teams to support growth, while managing external partners and marketing budgets. Candidates should have a degree in business administration, industrial engineering, or a related field, or a technical degree with relevant additional training. More than 10 years of leadership experience in international B2B marketing and a record of delivering global marketing strategies are required. Applicants should bring expertise in digital marketing, marketing automation, CRM, data analytics, and campaign management, along with knowledge of AI-supported marketing and customer journey management. Excellent German and English skills, intercultural competence, and the ability to connect marketing and sales processes are essential.