Head of Commercial

The Company is in search of a Head of Commercial for Malaysia and Singapore to lead the commercial strategy and revenue growth for a diverse portfolio of airport brands. This senior role is pivotal in driving marketing innovation, optimizing performance, and ensuring exceptional traveler experiences. The successful candidate will be responsible for developing and executing comprehensive commercial strategies, leading marketing and procurement teams, negotiating with vendors, and overseeing the implementation of value creation initiatives. A key aspect of the role is to ensure full compliance with brand standards and to manage budgeting processes to meet financial targets. To be considered for this position, candidates must have a substantial background in senior roles within food and beverage operations, with a focus on high-volume travel locations or similar complex environments. The role requires a deep understanding of the intersection between effective marketing and revenue growth, as well as technical proficiency in areas such as procurement, contract negotiation, and menu engineering. The ideal candidate will have a Bachelor's degree in business management or a related field, extensive experience in developing commercial strategies, and a proven track record in managing large-scale marketing campaigns. Strong analytical, interpersonal, and leadership skills are essential, as is the ability to manage multiple priorities and deliver results under pressure.