The Company is seeking a Head of Brand Engagement EMEA to lead a small team in defining and delivering a food and beverage strategy that fosters growth, customer satisfaction, and brand excellence. This newly created leadership role is pivotal in strengthening emotional connections with consumers, driving brand relevance, and identifying culturally impactful activations. The successful candidate will act as a strategic advisor, build a culture-led annual brand calendar, and manage brand collaborations and partnerships that enhance brand equity and customer engagement. Key responsibilities include negotiating commercial agreements, staying attuned to cultural trends across various domains, and working with global teams to shape brand engagement opportunities for the EMEA markets. The ideal candidate for the Head of Brand Engagement EMEA position at the company will be a commercially minded brand leader with a passion for culture and consumer behavior. A mix of agency and brand experience in the consumer sector is preferred, with a focus on being a thought leader and advisor in the field of brand marketing, partnerships, and social engagement. The role requires a deep understanding of cultural trends, a genuine interest in music, fashion, sport, entertainment, and social media, and the ability to use data to identify opportunities. Proven success in delivering high-profile brand partnerships, strong commercial acumen, and excellent stakeholder management skills are essential. The candidate should be adept at operating within complex, international organizations and have the ability to translate insights into actionable recommendations.