Head of Marketing

The Company is seeking a Head of Marketing to lead customer acquisition and marketing performance across consumer and SME audiences. The role will develop and deliver a commercially focused marketing strategy, manage paid search and agency partnerships, and assess channels such as SEO and social advertising. Responsibilities include establishing measurement and attribution, tracking acquisition costs and conversion, optimizing budgets, and improving the digital customer journey. The successful candidate will also provide clear performance reporting and recommendations to senior stakeholders while building scalable marketing processes and capability. Candidates should bring proven performance marketing experience, including strong paid search expertise and a track record of improving customer acquisition against commercial KPIs. They should be skilled in agency management, marketing measurement, attribution, reporting, and analyzing data to guide investment decisions. The role calls for autonomy, sound commercial judgment, and confidence communicating insights and recommendations to senior leaders. A proactive, resilient approach that balances strategic planning with hands-on delivery is essential; experience with social advertising, lead generation, or outbound sales is an advantage.