Vice President, B2B & Product Marketing Greater London, United Kingdom Area

The Company is seeking a Vice President of B2B and Product Marketing to define and lead regional marketing strategy, connecting customer insight, product positioning, go-to-market plans, demand generation, sales enablement, and performance measurement to commercial growth. The role partners with senior leaders across marketing, sales, product, and business units to increase pipeline, product adoption, and revenue. Responsibilities include leading a large, distributed team across a matrixed organization, coordinating integrated sales and marketing programs, and advising executives on customer needs and market opportunities. The Vice President will also oversee investment priorities and marketing effectiveness, modernize operating capabilities, and develop talent while fostering a collaborative, high-performance culture. Candidates should bring extensive senior leadership experience in B2B or product marketing, commercial strategy, sales, or a related field, ideally within a complex international organization. They must demonstrate success translating strategy into measurable commercial outcomes and have strong financial acumen, including experience with portfolio prioritization, investment governance, and return on investment. Deep expertise in customer insight, positioning, product commercialization, demand generation, account-based marketing, and sales enablement is required, along with experience leading distributed teams and influencing senior stakeholders. Strong analytical, communication, and presentation skills are essential, as is experience with transformation, digital and data capabilities, and AI-enabled marketing practices. A bachelor’s degree or equivalent professional experience is required; an advanced business or marketing qualification is preferred.

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