Head of Sales

The Company is seeking a Head of Sales for Europe to spearhead international growth and take full responsibility for the European sales performance and revenue. The successful candidate will be tasked with managing and developing key European accounts, as well as identifying and securing new business opportunities across established and emerging markets. This hands-on commercial role requires a proactive and entrepreneurial approach, with a focus on account management, business development, and international market expansion. The Head of Sales will also be expected to lead commercial negotiations, monitor market trends, and work closely with internal teams to ensure the successful delivery of products and services to customers. Applicants for the Head of Sales – Europe position should be experienced and commercially driven sales professionals, ideally with a background in the vaping, tobacco, nicotine, or a closely related industry. The role demands a candidate with a proven track record in senior sales, business development, or commercial roles, and experience in managing and growing accounts across European markets. Strong negotiation, commercial skills, and excellent relationship-building abilities are essential. The role also requires the flexibility to travel extensively across Europe and a proactive approach to identifying and pursuing business opportunities. While not essential, European language skills would be advantageous.