Head of E-Commerce

The Company is seeking a Head of E-Commerce to define and execute digital growth strategy, expand online sales channels, and build a profitable, scalable, customer-focused operation. The role leads the e-commerce team and coordinates the integration of digital operations with company-owned and franchised stores. Responsibilities include improving order fulfillment and customer experience, prioritizing platform enhancements, and identifying ways to increase conversion. The Head of E-Commerce also manages the digital budget and sales performance, guides investment decisions through analysis, and partners across functions to deliver growth. Candidates should have substantial e-commerce and omnichannel experience, including direct accountability for sales results and a track record of growing digital channels in retail. Knowledge of the Mexican market and experience managing multidisciplinary teams, budgets, suppliers, and transformation projects are required. Applicants should understand transactional platforms, logistics, inventory, conversion, and digital-channel profitability, and be able to combine strategic planning with operational execution. Strong business judgment, analytical ability, results orientation, team leadership, cross-functional influence, and the ability to drive change are essential.