Head of Brands

The Company is in search of a Head of Brand to spearhead the brand and communication strategy across various Latin American markets. The successful candidate will be responsible for defining the brand's target audience, value proposition, and communication strategy, ensuring a consistent and recognizable brand presence in both B2B and B2C segments. This role involves leading a creative team, managing external vendors, and overseeing the quality and timeliness of all creative work. The Head of Brand will also be tasked with setting KPIs, tracking campaign results, and optimizing digital content, as well as developing social media strategies to drive audience growth and engagement. Applicants for the Head of Brand position at the company should have a minimum of 8 years' experience in marketing and branding, with a preference for those who have worked in both agency and startup environments. The role requires a candidate with a strong background in leading creative teams, knowledge of production processes, and experience in performance and paid media channels. Regional experience or a background in multiple Latin American markets is desirable. The ideal candidate will possess a university degree, be proficient in English, and demonstrate strong creative, communication, and leadership skills. An owner-minded approach, with a focus on problem-solving, and the ability to manage multiple projects simultaneously are also essential.