Vice President of Growth & Media Greater Miami, FL Area

The Company is seeking a Vice President of Growth and Media to lead enterprise paid-demand strategy and media investment across the customer journey. The role oversees growth planning and performance marketing, translating business objectives into integrated media plans and allocating investment across national, regional, market, and local priorities. Responsibilities include measuring demand, sales contribution, efficiency, and market performance; guiding optimization and testing; and partnering with business leaders, analytics, finance, and field teams. The executive will also lead social and third-party media strategies, manage agency and partner performance, and build a high-performing team accountable for measurable growth. Candidates should have a bachelor’s degree in marketing, business, communications, economics, analytics, or a related field, or equivalent relevant experience; a master’s degree is preferred. The role requires at least 12 years of progressive marketing experience, including significant leadership of integrated media, performance marketing, or enterprise growth strategy, and at least seven years of people leadership. Applicants should bring experience managing large, multichannel media investments, strong expertise in measurement, attribution, forecasting, experimentation, and financial stewardship, and a record of leading agencies and complex partnerships. Exceptional executive communication, negotiation, judgment, and cross-functional leadership are essential; experience in automotive, retail, franchise, or other distributed-location businesses is preferred.

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AutoNation