Executive Director, Business Analytics Greater New York City, NY Area

The Company is seeking an Executive Director for Business Analytics to lead a pivotal team that is deeply integrated with planning and investment functions to deliver and exceed client business goals. The successful candidate will be responsible for setting the vision, strategy, and roadmap for cutting-edge marketing science solutions, defining and executing data strategies, and developing client relationships through strategic advisory on data and analytics. This role requires a leader who can encourage the creative use of data, provide thought leadership on analytics and research, and develop best-in-class audience solutions. The Executive Director will also be expected to mentor and lead a team, provide internal and external training, and stay at the forefront of industry trends and developments. Applicants must have a university degree and at least 13 years' of experience in data and analytics within the advertising, management consulting, marketing, or digital consulting sectors. The role demands a candidate with a strong background in marketing analytics, integrated marketing, audience-based marketing, and data-driven advertising. Proven leadership skills, excellent communication, and the ability to translate complex business solutions into innovative marketing programs are essential. The ideal candidate will be passionate about driving change through the adoption of emerging technologies in the advertising space and be adept at problem-solving and driving issues to resolution. Experience in agency-side media campaign planning is desirable but not required.

Hiring Company

Adelphi Group