Executive Director, Global Marketing Systems & AI Capabilities Lead Greater New York City, NY Area

The Company is seeking an Executive Director to lead its global marketing systems and AI capabilities. The role owns the technology roadmap supporting regulated content, omnichannel engagement, and AI-enabled marketing, partnering with business leaders and service providers to evolve platforms and capabilities. Responsibilities include enabling content creation, review, publishing, activation, and measurement; improving content standardization and reuse while meeting local regulatory requirements; and implementing governed AI capabilities such as brief generation, content classification, and compliance checks. The leader will also oversee global delivery teams and system integrators, manage vendors, and ensure platforms support both global scale and local needs. Candidates should have at least 10 years of experience in marketing technology, commercial IT, or digital platforms within life sciences. They need a strong understanding of regulated content and medical, legal, and regulatory review processes, along with experience using global marketing platforms such as content management, digital asset management, marketing automation, or digital engagement systems. Hands-on experience applying generative AI or advanced analytics in regulated commercial settings is required. Strong stakeholder management across marketing, medical, legal, and IT is also essential.

Hiring Company

Bristol-Myers Squibb