Vice President, Content Products

The Company is seeking a VP, Content Products to play a pivotal role in its transformation from a traditional publishing model to one that is more focused on building strong, habitual audience relationships and high-value commercial products. The successful candidate will be responsible for the end-to-end strategy, development, and commercial success of a diverse portfolio of content products. This includes creating and managing products that enhance audience loyalty, from casual to super loyal readers, and that generate meaningful commercial value. The role is not limited to traditional editorial or product management; it requires a leader who can identify audience opportunities, define product concepts, and drive measurable outcomes. Key responsibilities include owning the content product portfolio, driving audience habit formation, leading product marketing strategy, building the commercial case, and leading cross-functional product development. Applicants for the VP, Content Products role at the company should have a minimum of 10 years' experience in product management, product marketing, audience development, digital media, consulting, strategy, or general management. A Bachelor's degree is preferred. The role demands a candidate with a strong understanding of audience acquisition, engagement, retention, loyalty, and monetization, as well as experience in leading complex cross-functional initiatives. The ideal candidate will have a deep understanding of digital publishing, subscriptions, or consumer media businesses, and possess strong analytical, strategic, and commercial skills. Excellent communication and presentation abilities are essential, as is the capacity to build business cases, prioritize investments, and ensure that product decisions align with the company's long-term audience relationship-building goals.