Head of Member Engagement

The Company is seeking a Head of Member Engagement to lead membership growth, engagement, marketing, and communications. The role involves developing strategies to retain and grow membership, using audience insight to reach new groups, and assessing which marketing activities deliver the greatest impact. The successful candidate will shape a multichannel approach, strengthen the use of CRM and data, and turn performance results into clear recommendations for senior leaders. They will also lead and develop an experienced team, contribute to organizational strategy, and communicate the organization’s impact through compelling storytelling. Candidates should bring strong strategic marketing experience, particularly in acquisition, audience development, and growth, along with a record of delivering effective multichannel strategies. The role requires confident people leadership and the ability to use budgets, data, and performance information to guide decisions. Experience working with CRM, digital engagement, and customer or member insight is important; senior leadership experience and exposure to boards or senior stakeholders are advantageous. The ideal candidate combines creative thinking with commercial and analytical judgment, works collaboratively and pragmatically, and is motivated by purpose and positive impact.