Vice President of Digital Growth Marketing Greater Plano, TX Area

The Company is seeking a Vice President of Digital Growth Marketing to lead digital acquisition and performance across paid media, websites, conversion optimization, organic and AI search, and multi-channel customer journeys. The role owns investment strategy, agency execution, lead quality, and full-funnel measurement, connecting marketing activity to enrollment, revenue, and profitability. The leader will build testing and optimization programs, improve coordination across marketing channels and sales, and use AI-enabled approaches to scale content, creative, reporting, and campaign execution. They will also guide internal teams and external partners, assess vendor performance, and ensure campaigns follow applicable legal and compliance requirements. Candidates should have 12 or more years of digital growth or performance-marketing experience, including at least eight years leading teams, agencies, and substantial media investments. They should demonstrate success scaling paid acquisition and improving business outcomes, with expertise in paid-media platforms, SEO and AI search, conversion optimization, attribution, lead scoring, and full-funnel performance. Strong data fluency across advertising platforms, CRM, and web analytics is required; experience with analytics and business intelligence tools is valuable, while SQL or BigQuery knowledge is a plus. Experience in lead generation and regulated industries is preferred, along with hands-on use of AI tools, strong communication and collaboration skills, and a bachelor’s degree or equivalent relevant experience.

Hiring Company

CreditAssociates