Head of B2C

The Company is seeking a Head of B2C to lead the development and performance of its consumer business. The role includes setting growth strategies and sales, margin, and budget plans; managing the financial results and profitability of online channels; and identifying opportunities across channels, product categories, and markets. The successful candidate will shape the operating model, processes, KPIs, and resource allocation, while leading organizational change and developing a sizeable team. They will also coordinate closely with marketing, product development, supply chain, customer experience, finance, and B2B sales, using market and consumer insights to guide business decisions. Candidates should have at least eight years of experience in B2C, e-commerce, marketplaces, direct-to-consumer, or omnichannel sales, including experience developing multiple online channels. At least four years in management and experience leading teams through managers are required, along with advanced English proficiency. Applicants should bring a strong record of financial ownership, profitable sales growth, budgeting, forecasting, and P&L management, as well as expertise in e-commerce economics, marketplace operations, performance marketing, pricing, and promotional strategy. Experience building or transforming operating models and leading change is essential, alongside strong leadership, communication, and analytical skills.