The Company is in search of a VP, Sales & Marketing to lead the development and implementation of strategies that enhance communication and product-to-market efforts. The successful candidate will be responsible for designing and executing comprehensive sales and marketing strategies to create brand awareness and will oversee the planning and execution of various promotional campaigns. This role requires a leader who can provide guidance to the sales and marketing team, maintain close collaboration with commercial and product development teams, and monitor sales progress across different regions and product lines. The VP will also be the primary contact for external parties, including media, PR, and potential clients, and will ensure compliance with regulatory requirements. Applicants for the VP, Sales & Marketing position at the company should have a proven track record in sales and marketing, with a preference for those with experience in related industries. The role demands excellent leadership, organizational, and communication skills, as well as the ability to think analytically, innovatively, and creatively. The ideal candidate will be well-versed in current and online sales/digital marketing techniques and best practices, and a background in business administration, marketing, or a relevant field is required. Fluency in English and Spanish is preferred, and the role may involve travel of up to 20% of the time.