Vice President of Growth Content Greater San Francisco, CA Area

The Company is seeking a Vice President of Growth Content to lead and evolve its global content function. The role will shape an AI-enabled operating model that connects content strategy, creation, review, distribution, reuse, and performance optimization. Responsibilities include building a continuous test-and-learn approach, maintaining brand consistency, and using audience insights and performance data to improve content across the customer journey. The leader will partner with cross-functional teams, connect content performance to business outcomes, and develop a high-performing global organization while balancing strategic direction with hands-on execution. Candidates should bring senior leadership experience in SaaS, fintech, or complex subscription businesses, along with a proven record of transforming operating models and integrating AI into content systems at scale. They should demonstrate measurable business impact through content, strong analytical and channel judgment, and experience leading teams through organizational change. The role also requires effective leadership in a global matrix, cross-functional collaboration, and the ability to navigate ambiguity while moving between strategy and operational detail. Experience serving small-business audiences or building content systems informed by proprietary data and customer research is an advantage.

Hiring Company

Xero