Executive Director of Brand, Marketing & Digital Strategy Greater Santiago de Veraguas, Panama Area

The Company is seeking an Executive Director of Brand, Marketing, and Digital Strategy to lead the development and execution of comprehensive brand, marketing, and content strategies. The successful candidate will be responsible for defining the institution's voice, positioning, and messaging, and for ensuring audience engagement across various channels. This senior leadership role involves overseeing institutional brand stewardship, digital strategy, creative services, experiential marketing, and enterprise content strategy. The Executive Director will also be tasked with leading a large team of professionals, providing strategic leadership, and partnering with campus stakeholders to maintain the institution's brand consistency and effectiveness. Applicants must have a minimum of 15 years' leadership experience in marketing, communications, brand management, or related fields, with a proven track record in developing and executing integrated strategies that advance organizational priorities. The role requires exceptional strategic thinking, problem-solving skills, and the ability to translate objectives into actionable initiatives. The ideal candidate will have a Bachelor's degree in a related area, extensive experience in multi-channel marketing programs, and a strong background in digital and social media. They should be adept at managing complex organizations, leading creative development, and fostering high-performing teams. Strong communication skills, the ability to influence and build credibility with diverse stakeholders, and a commitment to maintaining the highest standards of quality and attention to detail are essential.

Hiring Company

UCLA