Head of CRO Remote (anywhere in Germany)

The Company is seeking a hands-on Head of CRO to lead conversion optimization across its brands. The role owns the testing strategy and backlog, builds and tests acquisition funnels, landing pages, on-site offers, and post-purchase upsells, and coordinates briefs, quality assurance, launches, and analysis. The successful candidate will monitor performance, identify and address conversion drops, report key metrics, and manage agency work in collaboration with internal stakeholders. Success is measured by sustained improvements in conversion rate, average order value, and revenue per visitor. Candidates should have at least 3–4 years of experience running CRO programs for direct-to-consumer businesses using Shopify, with evidence of measurable results. Required capabilities include designing sound experiments, analyzing results, building paid-acquisition funnels, and briefing developers and designers. Hands-on experience with testing and analytics tools, including Intelligems, Shopify analytics, Microsoft Clarity, and AfterSell or similar platforms, is expected. Strong English communication skills and experience managing a CRO agency are also required; subscription or pet-industry experience is an advantage.

Hiring Company

Kittyspout