Head of Marketing

The Company is seeking a Head of Marketing to take on a pivotal role in leading the go-to-market engine, defining the category narrative, and driving revenue growth. This is a high-impact position that demands a proven marketing executive with a legacy-defining mandate. The successful candidate will be responsible for owning performance across the full funnel, optimizing acquisition costs, retention, and payback periods to ensure high-value customer growth. Key tasks include defining core positioning, target audience, and brand narrative, as well as integrating various marketing elements into a cohesive strategy. The role also requires a dynamic approach to budget management, balancing short-term revenue generation with long-term brand equity, and establishing clear evaluation systems for brand awareness and performance marketing. Applicants for the Head of Marketing role at the company must have a minimum of 8 years' progressive marketing experience, with at least 3 years in a senior executive position. Experience in the South East Asian markets is essential, particularly in Malaysia, Singapore, Thailand, and Vietnam. The ideal candidate will have a strong background in both brand architecture and measurable growth funnels, with a proven track record of translating strategy into operational accountability. Proficiency in English is a must, and proficiency in Mandarin or Cantonese is a plus. The role requires a leader with deep market intuition, strong commercial judgment, and the ability to mentor and align high-performing marketing teams.