Interim Head of Performance Marketing, High-Ticket Coaching

The Company is seeking a Head of Performance Marketing to take end-to-end ownership of paid client acquisition and lead a marketing turnaround. Responsibilities include directing paid media strategy, budget allocation, forecasting, conversion optimization, funnel testing, email performance, and attribution. The role will guide creative strategy and direct-response messaging, oversee ad and landing-page compliance, and use market intelligence to improve campaign performance. The successful candidate will also lead and develop the marketing team, strengthen its processes and creative output, and build AI-enabled systems to support growth. Candidates should have led marketing for offers generating at least $1 million per month and bring deep experience with high-ticket call funnels, optimizing for booked calls and sales. Expert Meta advertising knowledge, including creative testing and pixel conditioning, is required, along with demonstrable success directing ads and improving creative performance. Applicants should have managed a marketing team of at least five and built or improved marketing processes and creative standards. Experience in compliance-sensitive markets is essential; strong Google Ads skills and familiarity with marketing analytics, funnel, and testing tools are advantageous.