Vice President, Brand Strategy
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Vice President, Brand Strategy
About the Role
Remote (anywhere in United States)(United States)
The Company is seeking a VP, Brand Strategy to join their dynamic team. The successful candidate will be a key player in the development of breakthrough brand strategies that resonate with healthcare professionals, patients, and caregivers. This role is all about solving business problems, uncovering insights that matter, and turning complex scientific and market data into clear, compelling, and impactful narratives. The VP, Brand Strategy will be a trusted strategic partner to clients, facilitating workshops, and bringing a clear point of view backed by evidence. They will also be responsible for shaping brand positioning, messaging, and communications across the product lifecycle, and for building modern, connected strategies that elevate the work and the team. The ideal candidate will have a background in brand strategy or planning within an agency environment, with a focus on pharma, biotech, or healthcare marketing. A strategic thinker, natural storyteller, and deeply curious individual, the VP, Brand Strategy will be known for their ability to craft engaging and inspiring creative briefs, and for their collaborative leadership style. They should have a strong understanding of clinical data, competitive landscapes, and HCP or patient dynamics, and be experienced in working with cross-functional teams, including medical, social, and engagement strategy. The role requires a professional with excellent communication skills, a track record of delivering insight-driven and creatively inspiring work, and a passion for making a real difference in the healthcare industry.
Functions:
- Marketing
- Strategy
Compensation
USD $185,000-$220,000 (salary) per year
About the Company
Leading marketing & media agency focused on the healthcare sector
Industry
Marketing and Advertising
Type
Privately Held, Private Equity-backed
Age
employees
501-1000
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