Fractional Head of Growth Marketing

The Company is seeking a Head of Growth Marketing to spearhead acquisition and expansion efforts in the UK and US markets. This pivotal role involves leading a sophisticated multi-channel growth engine, with a focus on performance marketing, demand generation, and AI-enhanced content. The successful candidate will be responsible for owning the digital growth strategy across various channels, driving demand generation and ABM strategies, and managing the website strategy. A key aspect of the role is to work closely with the marketing leadership team, sales, and RevOps to ensure the growth metrics are clearly attributed to pipeline and revenue, and to support the go-to-market strategy for new feature and product launches. Applicants for the Head of Growth Marketing position at the company should have a minimum of 7 years' experience in B2B SaaS growth marketing, with a proven track record of driving revenue. A deep understanding of performance marketing, demand generation, and multi-channel acquisition is essential, as is a strong metrics orientation and the ability to attribute marketing activities to business outcomes. The role requires a candidate who is confident with AI marketing tools and has an appetite to integrate AI into workflows. Experience in multi-market environments, particularly in the UK and US, is a strong advantage. The ideal candidate will be an excellent communicator, capable of engaging with senior leadership and cross-functional teams, and will be ready to take on a strategic and hands-on role at the heart of the marketing leadership team.