The Company is seeking a Head of Ecommerce to lead the online performance and commercial impact of its fast-growing DTC consumer business. The successful candidate will be responsible for owning website trading, CRO, and commercial performance across multiple markets, with a strong focus on creating seamless customer journeys from paid creative to conversion. This role is pivotal in the company's next phase of digital growth, and the Head of Ecommerce will be expected to lead experimentation, improve conversion rates, and connect acquisition strategy with on-site experiences. The ideal candidate will have a background in scaling DTC or consumer brands, with a deep understanding of CRO, landing pages, and customer journeys, and a proven track record of using data and customer behavior to drive profitable growth. Applicants for the Head of Ecommerce position at the company should have strong experience in a relevant consumer or DTC environment, with a preference for those who have worked in health, fitness, wellness, tech, or branded consumer sectors. The role requires a candidate who is comfortable in a founder-led business with a lean team, and who is entrepreneurial, curious, and hungry for growth. A deep understanding of commercial paid media metrics and experience in connecting advertising messages with high-converting on-site experiences are essential. The role offers the opportunity to work directly with the founders, influence digital strategy, and shape international growth, making it ideal for a candidate who is looking for genuine ownership and the freedom to test and implement their ideas.