Head of Growth, D2C
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Head of Growth, D2C
About the Role
Greater London, United Kingdom Area (Hybrid)
The Company is seeking a Head of Growth for its D2C division. This pivotal role involves taking full ownership of the company's growth engine, with a focus on leading customer acquisition, retention, and performance marketing strategies. The successful candidate will be responsible for managing substantial marketing budgets, overseeing both internal teams and external partners, and driving efficient, profitable growth. Key responsibilities include owning customer acquisition across various channels, developing creative testing frameworks, leading retention and lifecycle marketing strategies, and managing website performance and conversion rate optimization. The Head of Growth will also be instrumental in defining and executing the company's growth strategy in collaboration with the CEO. To excel in this position, candidates must have a proven track record of scaling high-growth DTC e-commerce brands, strong experience in managing large paid media budgets, and expertise in growth marketing, performance acquisition, CRM, retention, and CRO. Hands-on experience with Shopify ecosystems and a strong commercial acumen are essential. The role requires a leader with a highly analytical, data-driven mindset, and a genuine passion for scaling brands and delivering measurable business growth. The Head of Growth will also be responsible for hiring, mentoring, and developing a high-performing growth team, and must be adept at building and leading in-house teams and agency relationships.
Functions:
- Marketing
- Ecommerce
About the Company
A rapidly scaling, founder-led consumer wellness D2C brand with ambitious expansion plans
Industry
Retail
Type
Privately Held, VC-backed
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