Interim Head of Marketing

The Company is seeking an experienced Head of Marketing to lead the brand strategy, multi-channel campaigns, customer engagement, and content for a large, national estate. This senior marketing leader will be responsible for the evolution of the brand, driving acquisition and retention campaigns, and ensuring a consistent and distinctive brand presence across all touchpoints. The role is pivotal during a period of maternity leave and demands a hands-on approach, with the expectation to lead a team of 12 and make an immediate impact. The successful candidate will have a demonstrable track record in 360 campaign experience, particularly in developing and executing multi-channel marketing campaigns with measurable ROI. A background in a multi-site, consumer-facing operational business, such as residential, hospitality, leisure, or retail, is highly relevant. Core responsibilities for the Head of Marketing include brand strategy and evolution, 360 campaign leadership, campaign measurement and ROI, social media and content, customer engagement, property marketing, stakeholder and insight leadership, and marketing partnerships. The ideal profile for this role includes a degree in marketing, or CIM/IDM qualification, and a strong commercial acumen in analytics and reporting. The candidate should be adept at translating data into clear insights and business cases, and have experience in leading and influencing teams. The role requires a leader who is comfortable operating at pace across a large, matrixed business and can effectively partner with local and central ops teams.