The Company is seeking a Head of Optimization to spearhead the establishment and growth of a dedicated Optimization Department. This pivotal leadership role is centered on the development and implementation of optimization processes, team development, and the enhancement of advertiser performance to drive increased spending across traffic sources. The successful candidate will be responsible for defining the department's optimization strategy, leading a team of optimization specialists, and ensuring that campaigns meet and exceed performance KPIs. A key aspect of the role is to work closely with account managers and publisher teams to balance advertiser requirements with traffic monetization goals, as well as to contribute to the continuous improvement of the Ad Network's optimization capabilities. Applicants for the Head of Optimization position at the company should have a proven track record in a similar AdTech leadership role, with a strong background in working with proprietary traffic sources within an Ad Network. The role requires a deep understanding of campaign optimization, advertiser performance KPIs, and the programmatic advertising ecosystem, including RTB. The ideal candidate will have experience in both the advertiser and publisher sides of an advertising platform, and a hands-on approach to traffic optimization, particularly with Pop and In-Page traffic. A data-driven, analytical mindset, and the ability to mentor and develop a team are essential, as is a high level of proactivity, ownership, and strong communication skills. Experience with web push traffic and a focus on traffic quality and fraud prevention are also advantageous.