Head of Social Media

The Company is in search of a Head of Social Media to spearhead the development and implementation of a comprehensive global social media strategy. This senior leadership role is pivotal in driving brand awareness, audience growth, engagement, and customer acquisition across various international markets. The successful candidate will be responsible for both strategic planning and hands-on execution, managing internal teams and external agencies, and staying at the forefront of innovative social media initiatives. Key responsibilities include overseeing content creation, ensuring brand consistency, managing influencer partnerships, and fostering a high-performing, collaborative team environment. The role also demands a strong focus on performance and growth, with an emphasis on monitoring KPIs, analyzing data, and developing strategies to optimize reach and market penetration. Applicants for the Head of Social Media position at the company should have a minimum of 5 years' experience in social media marketing, with at least 2 years in a leadership role. A proven track record of delivering successful social media strategies with measurable commercial impact is essential, as is experience in managing multiple social media platforms across international markets. The ideal candidate will possess a strong understanding of content creation, community management, paid social advertising, and social media analytics, and have excellent leadership, communication, and stakeholder management skills. A creative thinker with the ability to develop innovative social media campaigns, and a strong analytical mindset for measuring campaign performance and ROI, are also key requirements. Experience in regulated or highly competitive digital industries is considered an advantage.