Head of CRM Analytics

The Company is in search of a Head of CRM Analytics to spearhead the transformation of customer data into strategic commercial actions. The successful candidate will be tasked with leading the CRM and customer analytics strategy, with a focus on the entire customer lifecycle from activation to reactivation. This pivotal role requires a professional who can not only answer critical business questions but also lead a team of analytics experts to ensure the highest standards of analytical quality and business relevance. The Head of CRM Analytics will be at the forefront of identifying commercial opportunities, developing predictive models, and optimizing customer engagement to enhance profitability. Applicants for the Head of CRM Analytics position at the company should have a strong background in customer analytics, CRM analytics, and related fields, particularly within fast-paced consumer finance or fintech environments. The role demands a leader with a proven track record in using customer data to drive commercial outcomes, a good understanding of predictive analytics, and the ability to translate complex analytical concepts into actionable business strategies. The ideal candidate will be proficient in analytical tools such as SQL, Python, or R, and have experience with visualization platforms like Tableau or Power BI. A strategic thinker with a commercial mindset, the Head of CRM Analytics will be instrumental in optimizing campaign targeting, measuring effectiveness, and providing recommendations to enhance customer value and ROI.